minutes. The average warning time a family receives before a bushfire reaches their property.
"Bushfire warning for the East Gippsland region." — That's the entire alert. No wind direction. No evacuation route. No reason.
What every other app does
11:47 PM●●● WiFi 🔋
11:47
Emergency Alert
🔥 Bushfire Warning
Bushfire warning for the East Gippsland region. Monitor conditions.
No wind direction. No distance. No evacuation route. No reason why it affects you.
AlertAU
11:47 PM●●● WiFi 🔋
11:47
🚨 AlertAU — Emergency Warning
🔥 EVACUATE NOW — Gippsland Fire
⚠ Why you're at risk
Fire is 12km south-east. Wind is blowing directly toward your address at 35km/h. Estimated threat time: under 20 minutes.
📞 Call 000
My evacuation route →
One fire. One family. One clear reason why.
The entire product is built around one idea:
We don't just tell you there's an emergency. We tell you why it affects you.
Your distance. The wind direction relative to your home. Your flood zone. Your evacuation route. In plain English. In under 30 seconds.
The same fire. Three different people. Three different WHY messages.
Because the fire doesn't affect everyone equally — and your alert shouldn't pretend it does.
👴
Margaret
Traralgon · 8km from fire
HIGH
Elderly. Lives alone. No car registered at address.
⚠ Why Margaret is at risk
Fire 8km SE. Wind 40km/h toward her home. Mandatory evacuation Zone A. No vehicle at address.
Action: "SES community transport is 6 minutes away. Call 132 500 now."
👨👩👧
The Nguyens
Sale · 35km from fire
MED
Family with young children. Currently in Watch and Act zone.
Why the Nguyens should prepare
Fire moving away now. Wind change forecast at 3pm may redirect toward Sale. Pack now, monitor closely.
Action: "Prepare kit now. If wind changes, evacuate via Princes Highway to Bairnsdale."
👩💼
Priya
Melbourne CBD · 145km
LOW
Office worker. No direct fire threat. Air quality concern only.
Why Priya is informed, not alarmed
Fire is 145km east — no direct threat. Smoke forecast to reach CBD from 6pm. Air quality: Poor.
Action: "Close windows after 6pm. Air quality peaks around 9pm. No evacuation needed."
Live demo — click any incident to see your personalised WHY
alertau.app — Victoria — Your location: Melbourne CBD
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🔥
Gippsland Complex Fire
HIGH
AI
⚠ Why you are at risk
The fire is 42km south-east. Wind at 35km/h is blowing directly toward your address. Watch and Act zone. Threat time under 20 minutes if wind strengthens.
📞 Call 000
Evacuation route
The data has always existed. We built the thing that explains why it's coming for you.